Dyson, a multinational technology brand, is leading the way in environmental care through innovative initiatives. Their recent Global Air Quality Connected Data project analyzed data from over 2.5 million connected air purifiers, highlighting significant levels of indoor air pollution worldwide. India, in particular, exhibited alarming levels of fine particulate matter (PM2.5) pollution, surpassing recommended levels according to the World Health Organization. Dyson’s commitment to innovation extends beyond hardware, with a focus on leveraging data to bridge the gap between air quality sensors and user perceptions. Samuel Railton, Dyson’s environmental care category manager, emphasized the importance of effective communication and engagement with users through data visualization and personalized reports. These efforts empower users to better understand and address air quality concerns in their indoor environments.